ISSN: 2374-7552 (print) • ISSN: 2374-7560 (online) • 2 issues per year
Women beauty vloggers, or video bloggers, produce YouTube self-representations as a means of considering cosmetics, their appearance, and cultural expectations about femininity. These vloggers developed “the power of makeup” videos and related social media texts in order to critique makeup shaming and attempts to limit women’s representations and aesthetic choices. Their incomplete cosmetic applications are connected to and rework reality television makeovers and feminist considerations of beauty. Feminist scholars, including Bordo and Bartky, suggest that makeovers direct women to pursue transformations into better selves and to follow beauty experts’ directions. In contrast to these forms of control, beauty vloggers have more authority over their practices. They use the term “transformation” to describe applications that are not focused on ideal looks or ever-improvable selves, and reform beauty culture around participants’ interests and artistry rather than male heterosexual expectations. These women’s practices of self-definition challenge mainstream conceptions of art, makeup, and femininity.
Primitivism gathers together several hegemonic lines of thinking about otherness as a function of underdevelopment vis-à-vis the Western, white male subject. This article presents an analysis of the animated dance video
This article is concerned with the 2012 feature
This article tracks various twentieth-century figural appropriations—in the realm of artistic theory and practice—of a controversial method of treating the mentally ill. In the first section, I revisit Walter Benjamin’s canonical speculation on the importance of a shock aesthetic, underscoring the functional imperatives informing his model. For him, shock was the aesthetic cornerstone of cultural undertakings designed to enable persons to inhabit urban-industrial modernity in a socially empowered fashion. In the second section, I apply this notion to two products of the American underground: Marie Menken’s